TikTok gets the bread and holy s#@% our app is live.
We're asking you nicely to pls go download it :~)
This Week at ViralMoment
Our app is live!
We’ve officially dropped our app – and it’s liiiiiiiive and ready for you to download!
We’re stoked. Our parents are stoked. It’s free so you should be stoked too.
Use it to get all of the trends in real-time + stalk the latest hashtags and sounds in your niche. Run don’t walk to the App Store.
Trend Roundup
Creators are shedding some light on all those ~special~ moments in our camera rolls that need a little bit of context.
It’s so self-explanatory. It’s empowering. It’s for anyone who has ever been slighted by their ex and reacted accordingly.
We love #pettytok. Lyrics speak for themselves here: this one’s for the real ladies curbing other ladies’ dudes. No hypocrisy here!
Trendsetter Spotlight
Food for thought.
This week, marketing agency MGH released a report highlighting just how effectively TikTok has been in marketing reach for restaurants in particular. According to MGH, 36% of TikTok users have ordered from a restaurant after seeing a video about it on the app – including 65% of creators or users who themselves publish content on the platform. Clearly, when it comes to spreading the ~food~ word, TikTok works. But it’s not necessarily through ads or sponsored videos or content from the actual brand accounts. Genuine peer-to-peer interactions and organic community engagement – especially by the users they know personally – seem to be most heavily influencing people’s restaurant habits.
This type of connection with personalization does help explain the fact that restaurants seeing a lot of success from these results are franchise food chains. Instead of nationwide campaigns with a massive reach, franchisees can focus on engaging with more local communities and smaller customer niches to engage with creators directly.
Interestingly, a few sources claim that the influx of franchise food restaurants flocking to the platform traces back to a Washington Post article (yes, that one) in which Taylor Lorenz broke the news of White House staff briefing viral TikTok creators on how to handle current events.
According to Restaurant Business Online, following the publication, McDonald’s made its first TikTok video (meaning – not just reposted content made by other creators) and currently has a following of 2 million. Domino’s, KFC, Pizza Hut, Panera Bread, and Wingstop are among the other franchise chains with an active presence. Some of them are even highlighting their franchise programs explicitly – and encouraging people to apply to… literally get that bread.
Stir the Pot
Speaking of bread.
While we recognize that Instagram’s #foodporn and Facebook’s ASMR walked so FoodTok could run – let’s be real: it is far superior to its predecessors. RecipeTok is hands down the most efficient and effective secret sauce for cooking. And we’re not the only ones who think so: food-related content has been striking it big (like, really big) on the platform recently: recipes and restaurant reviews continuously top the trend charts.
It seems like we at ViralMoment aren’t the only geniuses out here, after all, le sigh.
Now, we’re officially seeing TikTok’s e-commercification happening in real-time. Last week, InstaCart announced its new integration with the platform through a feature called ‘Shoppable Recipes’. The new feature allows food creators to link their shopping lists directly into their TikTok videos and gives shoppers a button that adds all of the required ingredients needed for a specific recipe to their Instacart cart. The COO of Instacart explains:
“We’re expanding our touchpoints beyond the weekly grocery shop or late-night cravings, and meeting people when food inspiration strikes and they want to discover new meals and cooking experiences.”
Hey, maybe now we’ll actually get around to making some of those recipes we’ve liked instead of losing them to the abyss of unrelated stuff that’s made us giggle in our saved tab.